The BBG and Gallup hosted a research briefing on media use in Vietnam.
Vietnam’s government-run television network continues to dominate the country’s media landscape. However, young Vietnamese increasingly turning to online news sources over state TV. Most Vietnamese (58.2%) believe personal blogs are more believable than official news, pointing to an underlying distrust of state media, particularly among younger and better-educated adults who are most likely to use blogs and other online information sources.
The speakers drew on recent BBG data to assess the role of different media platforms in Vietnam as well as review attitudinal data from the Gallup World Poll.
About the BBG
The U.S. Agency for Global Media (USAGM), an independent international media organization overseen and funded by the US government, puts objective, professional news and information content to work on behalf of U.S. global interests and national security. USAGM networks include the Voice of America, Radio Free Europe/Radio Liberty, the Office of Cuba Broadcasting (Radio and TV Martí), Radio Free Asia, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa) and the Open Technology Fund. USAGM programming has a measured audience of 354 million in more than 100 countries and in 62 languages.