Strategy and Results
USAGM’s mission is supported by two overarching strategic goals:
- expanding freedom of information and expression, which are universally acknowledged as key to free, open, democratic societies, which in turn support American interests through stability, peace, alliances, and trade;
- communicating America’s democratic experience and values, which serves the same purpose. In covering the United States, we open a window onto democracy in action.
These goals are aligned with the third and fourth pillars of the National Security Strategy, “Preserving Peace through Strength” and “Advancing American Influence,” by using accurate, objective information to foster the American values of democracy and free expression and, as the NSS directs, “expose adversary propaganda and disinformation.”
As the NSS recognizes, “Governments that respect the rights of their citizens remain the best vehicle for prosperity, human happiness, and peace.” The NSS also pledges, “For much of the world, America’s liberties are inspirational, and the United States will always stand with those who seek freedom. We will remain a beacon of liberty and opportunity around the world.”
Every day, USAGM's networks work in some of the most repressive media environments in the world to inform, engage and connect with their audiences in support of freedom and democracy. To evaluate its ability to accomplish this mission, the Agency must measure more than just audience size.