The Broadcasting Board of Governors (BBG) has completed a comprehensive training program with management and staff at Malawi Broadcasting Corporation to help MBC professionalize its nationwide radio and TV operations.
The training initiative, which wrapped up on February 15 at MBC’s headquarters in Blantyre, followed a first installment on October 29-November 2 of last year.
Benson Tembo, chief executive officer of MBC, highlighted the role of the training: “Our vision is to have an MBC that is manageable, cost-effective, revenue-generating, independent, and well-resourced.”
Bruce Sherman, the BBG’s Director of Strategy and Development, said, “BBG is pleased through this training program to contribute to nurturing sustainable, independent press in Malawi, and also to support our valued affiliate partner MBC.”
BBG consultant Sam Swan, Professor at the School of Journalism and Electronic Media at the University of Tennessee at Knoxville, designed and conducted the two week-long training sessions that included a combination of discussions, consultations and practical workshops addressing broadcast operations as well as reporting and programming production.
Joining Professor Swan for the training was Marcus Muhariwa, a seasoned TV journalist, formerly at MBC and now media attaché at the U.S. embassy in Lilongwe.
MBC carries Voice of America English-language radio and TV programming, including “Daybreak Africa,” “Straight Talk Africa,” and “In Focus.”