United States Agency for Global Media

Liberia: Seminar on Marketing and Sales Management for Media Organizations

April 26-27

A training focusing on branding, strategic planning, and promotion was held by BBG  for VOA affiliates, SLBC and Sky FM/TV, in Liberia. The training sought to strengthen ties with affiliates and communicate VOA professionalism. The trainer, Bert Kleinman, a BBG Consultant, introduced principles of media marketing and sales management to participants, senior managers at the VOA affiliate networks.

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Funders
  • BBG
Presenters
  • Bert Kleinman
    BBG Consultant