United States Agency for Global Media

Sierra Leone training on marketing and sales management

April 23-25

A training focusing on branding, strategic planning, and promotion was held by BBG in Sierra Leone in collaboration with Skyy Radio and Kiss FM. The training sought to strengthen ties with VOA affiliates and communicate VOA professionalism. The trainer, Bert Kleinman, a BBG Consultant, introduced principles of the media marketing and sales management to participants, senior managers at the VOA affiliate networks in the country.

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Funders
  • BBG
Presenters
  • Bert Kleinman
    BBG Consultant