Trainers engaged 30 journalists from TV, radio, print and online media in practical exercises on shooting, editing and production of original stories using digital tools, such as Quik, Phonto, Videoshop. Facebook and WhatsApp groups were created for communication between trainees, trainers’ guidance and coordination of the workshop activities.Trainers included in their presentations information about latest social media and marketing trends, as well as know-how and principles of work with digital instruments that journalists mastered during the workshop. In addition to understanding the theory of MoJo, journalists practiced working on storytelling projects, participated in training games and group discussions.Trainers mentored individual and group journalists’ projects and provided feedback and advice during project presentations and discussions. At the end of this course journalists had a deeper understanding of:
- How to create a good story for digital platforms;
- What needs to be done to build a really effective content strategy;
- What makes great, clickable content and how to maximize engagement;
- What really motivates people to like, comment and share;
- Effective content distribution strategies on Facebook, Instagram and YouTube.