Kenya: Digital Content Creation and Strategy
![Kenya: Digital Content Creation and Strategy](https://www.usagm.gov/wp-content/uploads/2020/06/Digital-content-pic-1.jpg)
Journalists were introduced to the digital media trends and opportunities, and key digital marketing techniques. They gained understanding of the digital audience and digital content consumption trends, and leaned best practices and tools for creating content for digital platforms. Journalists practiced content distribution on social media, created a Facebook ad campaign, and measured the content success through the Facebook insights tool.
![Additional media image](https://www.usagm.gov/wp-content/uploads/2020/06/Digital-content-pic-1.jpg)
![Additional media image](https://www.usagm.gov/wp-content/uploads/2020/06/Digital-content-pic-2.jpg)