The three-day webinar included sessions on how to find, capture, and engage audience to tell powerful stories in ways that stick. Journalists learned about narratives and learning and why these are essential concepts to persuade any audience. The course enabled them to understand the emotional payoffs they can offer target audiences. It gave journalists dozens of formats and subtypes of formats which can be combined in a multitude of creative ways to get their stories across.
Digitalization and podcasting offers freedoms and opportunities for broadcasters like never before. Yet there are pitfalls and quagmires to be avoided. Journalists discussed and practiced what really works when it comes to making the switch from legacy to online, and looked at strategies for sustainability and ways to generate new sources of income and grow audiences.