Senior radio station managers discussed the key elements of successful radio operations and learned steps to build a winning route-to-market, tools to conduct research, minimize costs and maximize profits. The training provided a better understanding of how to build and maintain signal strength, quality and consistency around the year. Participants improved knowledge of how to monitor and analyze their competition, develop winning promotions and stay ahead of their competitors. They developed actionable work plans to deliver the overall objectives and keep their workforce engaged, motivated and productive.
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