Springfield, Va. — The ProMax Global Excellence Awards awarded Alhurra Television’s “Real or Made Up” promotional video with the bronze trophy in the OMG! category. The category honors promos designed to shock the viewer or create controversy, making them memorable.
“Real or Made Up” is a part of Alhurra’s “Know the Whole Story” promotional campaign, created as a way to show viewers the importance of being informed of all sides of the story before they can truly comprehend it. A second video from the campaign, “Suicide or Play”, was also a finalist in same category.
“The ingenuity and originality of these videos, and the entire campaign, is a testament to the talent of the Creative Services team. They were able to illustrate a key component of MBN’s mission in a way that grabs the viewer’s attention,” stated Middle East Broadcasting Networks Acting President Hassan Shwiki. MBN manages and oversees Alhurra. “This campaign shows the audience that unfiltered and unbiased news is needed to understand the whole picture and that they can find it on Alhurra.”
The Promax Awards are the world’s top prize for outstanding achievement in marketing and design. The Promax Global Excellence Awards celebrate the best of the best of brand-defining campaigns that ignite viewers into fans, engaging audiences through every screen, and driving bottom-line results for the largest media companies from around the world.
The Middle East Broadcasting Networks is a non-profit corporation is financed by the U.S. Government through a grant from USAGM. MBN operates Alhurra Television, an Arabic-language television network that broadcasts to 22 countries in the Middle East and North Africa via satellite, as well as Alhurra-Iraq Television. MBN also operates Sawa, radio and its two dedicated streams, one to Iraq and the other to the Levant. It is available via FM throughout these two areas and provides more than 15 hours of news and information daily on each stream.
Find out more
Contact Deirdre Kline
Director of Communications, Alhurra Television, Radio Sawa