Broadcast Management and the Role of Digital Content
Training for station managers from Somalia and Kenya
Thirty managers of the VOA-affiliated stations in Somalia and Kenya discussed the processes of globalization and convergence, trends, strategic pillars, and drivers of broadcast media management. They improved their understanding of the role of digital content, its dynamics, dissemination, dollarization, and commercialization. In addition, training participants learned and practiced developing strategies for audience growth in the era of digital media.