United States Agency for Global Media

How to use research: training for Russian speaking journalists


BBG’s training in audience research was led by Paul Tibbitts, Director of RFE/RL Research, and his team. Sixteen Current Time affiliates from Georgia, Israel, Latvia, Lithuania and Moldova, and three Russian independent journalists participated in the training hosted by the CEELI Institute in Prague,  Czech Republic in September 2016.

The three-day training agenda focused on the following themes:

  • Participants’ experience with audience research and tools they use in their work
  • Importance of audience research
  • Types of research (quantitative and qualitative)
  • Targeting audience for effective research
  • Understanding the current media landscape
  • Impact of the growth of new media on traditional media
  • Using web analytics to inform editorial decisions

Journalists also toured the RFE/RL Broadcast Operations and met with RFE/RL leadership and broadcasters. The training participants watched excerpts of new programs and discussed various techniques with colleagues from RFE/RL. Trainees worked in groups to prepare and make strategy presentations as their final training practice. One hundred percent of participants evaluated the professional training content as very good.

Related documents
  • BBG
  • Sonja Gloeckle
    Director of BBG Research
  • Inna Dubinsky
    BBG Development Officer
  • Paul Tibbitts
    Director of RFE/RL Research
  • Mariia Moiseieva
    Social Media Analytics Manager, RFE/RL
  • Sarah Glacel
    Senior Audience Research Specialist, BBG
  • Rick Pinard
    Deputy Director of RFE/RL Research
  • Tomas Dvorak
    Media Market Analyst, RFE/RL