The BBG and IREX invite you to attend a January 12th research briefing on the use of data in media impact.
The BBG will discuss its strategic impact model and the varied and complicated media environments in which the agency’s networks operate. IREX will share insights on innovative approaches to media development and how the organization measures media sustainability, based on its 20-year history in the field.
BBG and impact
In this rapidly evolving media environment, the BBG networks provide an alternative to disinformation and extremist propaganda.
The BBG networks work in some of the most repressive media environments in the world to inform, engage and connect with their audiences in support of freedom and democracy. To achieve our mission, the BBG must provide quality programming and earn the trust of audiences. We monitor our progress through our impact model, which tracks engagement, connection, and being influential with audiences, media institutions, and governments through a range of quantitative, qualitative, digital, and anecdotal indicators.
About the BBG
The U.S. Agency for Global Media (USAGM), an independent international media organization overseen and funded by the US government, puts objective, professional news and information content to work on behalf of U.S. global interests and national security. USAGM networks include the Voice of America, Radio Free Europe/Radio Liberty, the Office of Cuba Broadcasting (Radio and TV Martí), Radio Free Asia, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa) and the Open Technology Fund. USAGM programming has a measured audience of 354 million in more than 100 countries and in 62 languages.
IREX seeks to build a more just, prosperous, and inclusive world by empowering youth, cultivating leaders, strengthening institutions, and extending access to quality education and information.
IREX works with international, national, and local partners in more than 100 countries to design and implement programming. Our holistic approach advances prosperity and social justice by creating solutions in partnership with people, institutions, and communities. Our network of alumni and fellows numbers in the tens of thousands.